Privacy Policy

Effective date: 6/26/2025
Website: www.theriverdowntown.com
Business: The Road Downtown (“we,” “us,” “our”)
Address: 232 Commercial Street, Nevada City, CA 95959
Contact: contact@theriverdowntown.com · 530-273-0000

This Privacy Policy explains what we collect, how we use it, and the choices you have. We’ve kept it straightforward and in plain language. By using the Site or our services, you agree to this Policy.

Not legal advice: This Policy is a general template tailored to our operations. Laws change—if you have specific legal questions, please consult an attorney.

1) What we collect

Information you provide directly

  • Contact forms / email: name, email, phone, and your message.

  • Reservations (phone or Toast): name, contact details, party size, date/time, notes (e.g., dietary needs).

  • Newsletter sign-ups: name and email.

  • E-commerce (future): name, contact details, shipping/billing address, order details; payments are handled by our payment processor (we don’t see full card numbers).

  • Job inquiries (if applicable): resume details you choose to share.

Information collected automatically

  • Usage data & cookies: IP address, device/browser info, pages viewed, and actions on the Site.
    Collected via Squarespace, Google Analytics (GA4), and similar tools.

Information from third parties

  • Toast (reservations/guest profiles),

  • Mailchimp or Squarespace Email Campaigns (email marketing),

  • Payment processors (e.g., Stripe/Square) if/when e-commerce launches,

  • Social media platforms (if you interact with our embedded feeds or links).

2) How we use information

  • Provide and improve the Site and our services.

  • Manage reservations, respond to inquiries, and provide guest support.

  • Send service messages (e.g., reservation confirmations) and marketing emails you opt into (you can unsubscribe anytime).

  • Personalize content (e.g., highlight events or specials).

  • Prevent fraud, secure the Site, and comply with legal obligations.

3) Cookies & analytics

We use cookies and similar technologies to run the Site and understand how it’s used. You can control cookies in your browser settings; note that disabling some cookies may affect functionality. GA4 provides aggregated insights and does not give us your full IP.

4) When we share information

We share information with service providers who help us operate the business, such as:

  • Squarespace (website hosting),

  • Toast (reservations/guest profiles),

  • Google (analytics),

  • Mailchimp or Squarespace Email Campaigns (emails/newsletters),

  • Payment processors (for online orders/merch, when enabled),

  • IT/security and support vendors.

These providers may only use your data to perform services for us. We also may share information if required by law or to protect our rights and guests.

We do not sell personal information. We also do not share personal information for cross-context behavioral advertising. If that ever changes, we’ll update this Policy and provide a “Do Not Sell or Share” option.

5) Data retention

  • Contact form & email inquiries: generally up to 24 months after our last interaction.

  • Reservations/guest profiles (Toast): per operational need and Toast’s retention practices.

  • Newsletter data: until you unsubscribe or request deletion.

  • Order records (future shop): typically 7 years for tax and accounting.
    We may retain some information as required by law or for legitimate business purposes (e.g., security logs).

6) Your choices

  • Email marketing: click Unsubscribe in any marketing email.

  • Cookies: adjust your browser settings to block or delete cookies.

  • Do Not Track: our Site currently doesn’t respond to DNT signals.

  • Access, update, or delete: email us at info@theriverdowntown.com with your request. We’ll verify and respond as required by law.

7) California privacy rights (CCPA/CPRA)

If you’re a California resident, you may have the right to:

  • Know the categories of personal information we collect and how we use/share it.

  • Access or delete personal information (subject to exceptions).

  • Correct inaccuracies.

  • Limit the use/disclosure of sensitive information (we do not use sensitive info for purposes requiring this right).

  • Not be discriminated against for exercising your rights.

To exercise these rights, contact contact@theriverdowntown.com. We’ll verify your identity before fulfilling requests. You may authorize an agent to act on your behalf with proof of authorization.